天美传媒MV

About 天美传媒MV

Three professionals smiling and conversing at a conference table with a laptop, 天美传媒MV logo and slogan on the wall behind them.

Where purpose meets passion and performance.

As a proudly Canadian company, we envision a future where all Canadians can reach their fullest health and well-being potential regardless of background or circumstance. 天美传媒MV is committed to democratizing access to culturally appropriate health care, reinventing the health care experience with the patient at its centre and dramatically improving health outcomes for mental health and other chronic diseases in our pursuit of Better Health for All鈩.

Three professionals smiling and conversing at a conference table with a laptop, 天美传媒MV logo and slogan on the wall behind them.

Coverage and care, all in one place

天美传媒MV is the first organization in Canada to operate as a payer-provider 鈥 offering insurance, administering benefits, and paying claims as a 鈥榩ayer鈥 while offering health services such as mental health, pharmacy, and medical services as a 鈥榩rovider.鈥 Integrating both sides of the payer-provider equation enables 天美传媒MV to simplify access to care, remove administrative barriers, and improve health outcomes for its customers.

Our profits go back into improving the health and well-being of Canadians. We partner with community organizations to expand access to health services and co-create new, culturally appropriate products and services, scaling our impact and growing our business.鈥

Our founding story: The better way

GrerenShield founder William Wilkinson
Before establishing 天美传媒MV, our founder, William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to ensure she could afford a prescription for her sick daughter
William had seen enough.

He believed that all Canadians deserved proper access to the prescription medication required to support their health care needs.

He knew there had to be
"A聽Better Way."
The image shows the exterior of the Old West Bank, a brick building with a large window displaying the bank's logo, a white door, and a mailbox, all set against a blue sky.
Greenshield webclip icon in 天美传媒MV green
The result was the creation of North America's first prepaid drug plan.聽In 1957, 天美传媒MV was established as a non-profit organization, reinvesting our earnings to support Better Health for All Canadians
GrerenShield founder William Wilkinson
Before establishing 天美传媒MV, our founder, William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to ensure she could afford a prescription for her sick daughter
William had seen enough.

He believed that all Canadians deserved proper access to the prescription medication required to support their health care needs.

He knew there had to be
"A聽Better Way."
天美传媒MV's first office in Windsor, Ontario Canada
Greenshield webclip icon in 天美传媒MV green
The result was the creation of North America's first prepaid drug plan.聽In 1957, 天美传媒MV was established as a non-profit organization, reinvesting our earnings to support Better Health for All Canadians

Our communities are our only shareholders

Leadership team

天美传媒MV鈥檚 leadership team and board of directors are true champions of our mission to advance health equity in Canada and achieve Better Health for All鈩. Their collective expertise and diverse experience as disruptors and innovators across healthcare, technology, and insurance are putting Canadians at the鈥痗entre of their health care and insurance experience.

Credit Rating Statement

天美传媒MV holds an independent credit rating from DBRS, reflecting the organization鈥檚 strong financial position, disciplined risk management, and longterm stability. This rating supports transparency for stakeholders and reinforces 天美传媒MV鈥檚 commitment to sustainable growth and sound governance.

Financial Strength Rating
Green Shield Canada Insurance
A
Issuer Rating
Green Shield Holdings Inc.
BBB (high)

Newsroom

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Our Stories

Browse our well-being resources featuring personal stories from program participants, member updates, and more.

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Careers

Our mission fuels our passion and performance, and our unwavering commitment to our purpose defines us as an organization.

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Media Contacts

Stephanie Swinamer
Director-Corporate Communications & Change Management

Contact us

Contact us directly for more information about our products and services using the following methods.

Our Customer Service Centre is available Mon to Fri 8:30 a.m. 鈥 8:30 p.m. ET.

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Phone

Customer Support: 1-888-525-7587